Business Success Seminar Series - Fall 2026

Description

Speaker: Ericka Williams
Topic: Financial Intelligence for Business Owners and Leaders
"Using Financial Statements to Drive Better Business Decisions"

Bio: Ericka Williams, CPA is a financial executive and business advisor with more than 30 years of experience serving as a CFO, Controller, auditor, and trusted advisor to organizations ranging from startups to publicly traded companies. She has led multiple mergers and acquisitions, supported public-company readiness initiatives, and helped businesses secure funding for growth through stronger financial reporting and planning.
Today, Ericka helps small and mid-sized business owners understand their financial statements, improve cash flow, increase profitability, and make better business decisions. Her practical, real-world approach combines executive-level financial expertise with a passion for teaching entrepreneurs how to use financial information as a tool for growth and success.

Description:
Most business owners receive financial statements every month, but few know how to use them as powerful tools for growth, profitability, and strategic decision-making. In this engaging seminar, CPA and former CFO Ericka Williams will break down the fundamentals of financial statements and show you how to use your numbers to make smarter business decisions.
Drawing on more than 30 years of experience helping companies grow, secure financing, complete acquisitions, and improve financial performance, Ericka will share practical insights that every business owner and executive should know. Whether you're looking to improve cash flow, prepare for bank funding, increase profitability, or simply gain a better understanding of your business's financial health, this session will provide actionable strategies you can put to work immediately.
 
Key take-aways
✔ Read and understand your financial statements with confidence
✔ Identify the key numbers that drive profitability and cash flow
✔ Prepare your business for bank funding and growth opportunities
✔ Avoid common financial mistakes that limit success