Press/Media
Monday, May 18, 2026
From Floor to Feed: Rethinking Event Marketing Digitally
Trade shows and industry events still hold power in an increasingly digitized world—but not on their own. It’s not enough to rent a booth, print brochures, and shake hands for three days. What actually moves the needle is how these in-person experiences are extended, amplified, and deepened using digital tools. When leveraged right, digital channels turn events into high-impact marketing moments that live far beyond the convention floor. Digital Storytelling Begins Before the Badge is Printed Too many
